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How to Start a Restaurant Business in Nigeria
Starting a Restaurant Business in Nigeria
Starting a business in Nigeria is difficult; Starting a restaurant business is more difficult. Although food is one of the basic necessities of life, some restaurant businesses still fail. The norm that the food business does not make a loss is quickly becoming a mistake, as statistics show that a large number of restaurant businesses fail. According to a study of failed restaurants by Ohio State University, 60 percent close or change hands in the first year of business, and 80 percent fail within five years. Opening a restaurant can be one of the most profitable businesses of our time, but it is very important to follow the correct procedures. As hospitality consultants,
Curzon& Jones has a proven track record of restructuring restaurants that are on the verge of collapse. In this post, we will teach you how to run a successful restaurant in Nigeria.
Location is a major factor in setting up a restaurant in Nigeria. Using Lagos as a case study, restaurants in Island, Ikeja or Maryland will attract more corporate clients than restaurants in Iyana Ipaja and Okokomaiko. Also, more restaurant businesses are on the island because of the sense of class and elegance that this location implies. Because the cost of getting a place varies, it’s crucial that the location you choose is the right one for you.
What do you have to offer? What is your unique selling point? Is there a market for the unique food you want to sell? If you can’t answer these questions, don’t bother opening a restaurant. There is already a lot of competition in the market. If you have the answers to all these questions, then you are free to have a great menu.
For a new restaurant, the menu should be simple, easy to read and stand out. You should also include foods that people are familiar with. Most importantly, let your menu reflect your brand – be known for something. Some restaurants are popular for breakfast, while others are known for fine dining. Over time, customers will get to know your brand.
Digital Marketing for Restaurants
Not just for restaurants, digital marketing is becoming a very important aspect of every business. You can reach more people and build a bigger customer database from social media platforms, your restaurant website, blog guest posting, deals on OTA sites like Dealdey, Jumia Food and Curzon&Jones deal page. You can start by setting up your Instagram and Facebook pages.
You know the headache of hiring an incompetent person, that’s how devastating the wrong staff can be. Do not rush to hire someone, take your time and carefully observe the interview sessions. Don’t sign it too – be there!
Be part of the work
Hiring people is great, but being part of the growth process is fantastic. Imagine being able to explain how to grow a business income from 1000 NGN to 100,000 NGN, amazing isn’t it? Businesses need you as a visionary.
Color coding your restaurant
Your color is your style and it sets the tone throughout your restaurant to convey whatever message speaks to your heart. So choosing a paint color for your restaurant is about as personal as it gets and will make or break how you feel every time you walk into your restaurant. The best way to narrow down your decision is to look at colors from different paint manufacturers and see which colors work best for you. You’ll know which one you like best by the smile on his face when you look at him. It will impress your customers as well.
You don’t need that much money to spruce up your restaurant. Get ideas! In addition to being a good place to dine, you can introduce specials. Think karaoke night launches, suya nights, English breakfasts, eating competitions and online giveaways. It will make your restaurant look ordinary.
Starting a low budget restaurant in Nigeria
Yes. This part is very important for us. You can open a restaurant for little or no cost. There are a number of mobile restaurants on Lagos Island today. Similarly, there are restaurants on Instagram and Dealdey that operate on the basis of food orders without a physical location.
If you’re getting a spot, you can get a small spot on your audience. Make sure the physical location doesn’t take up too much of your budget. For a low-budget business, it’s better to hire a few dedicated staff so you can pay them. Many things must also be monitored and performed by the business owner.
Starting a restaurant with a high budget
Wow! With your big budget, you can create an elegant restaurant, but you have to manage it well. Yes you. Since your budget is high and you need to make money, it is advisable to do a lot of research – this is called feasibility studies. In fact, if you don’t have a huge budget, it’s still very important.
Since high-end clients love luxury, getting a large space in an attractive location will give you an edge over those starting on a shoestring budget. And since you have more money to hire a professional chef, you can soon join the league of best restaurants in Nigeria.
This article was written by Jolaosho Aderinsola, a BA (Hons) English graduate who works as a content writer for http://www.curzonandjones.com.
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